Respond to the concerns, to dispel misunderstanding Chinese press release to a new level Recently, the Central Propaganda Department announced the 65 central departments, to assess the situation of the 31 provinces and the Xinjiang Production and Construction Corps press release of the year 2020.What are the characteristics of Chinas development news release?Next stage of development needs to focus from what?Reporter conducted an interview.Press release steady advance "in recent years, especially since the partys eighteen, a firm pace towards our press releases, institutional building achieved positive results, planning, strategic, timeliness, relevance are further enhanced."Associate Dean of Journalism and Communication of Tsinghua University Zhouqing On the Road.Reporters All localities and departments news release steady learned there into the 2020 year.The Central Propaganda Department, the central government departments, provincial party committee and government news release system of three levels of increasingly improved.Most relevant departments and localities to develop a system for releasing information, unexpected events and hot issues press releases and other documents. In 2020, the Ministry of Commerce held a regular press conference in 37 games, the spokesman answered a reporters question 348 times, basically formed the "Publish - Interpretation - response" convergence supporting the regular press release pattern; the Ministry of Education held a news conference and Lash 31 games, with spring and fall semester, teachers Day and other unique node education, innovation and education organization "spring", "autumn" two series of press conferences; national health committee held two regular monthly press conference, if necessary to set a theme, from time to time held a special press conference in front of important policies, before major events organized briefing held in 2020, organized to coordinate all kinds of press events 94 games, comprehensive, accurate, proactive and timely manner to the domestic work outside the public about a series of major policy effectiveness and progress; Hebei Province to build authoritative platform news release, a total of 1280 at all levels of the organization held a news conference games, including the provincial government information Office held a press conference 102 games, provinces straight departments responsible comrades released 31 sessions; Sichuan Provincial information Office held a press conference 53 games and into the official website, APP client One of the "Sichuan Province issued" the network broadcast 28 games, the establishment of a multi-platform news release linkage mechanism.Seen our press releases rigid constraints continue to strengthen.Data show that in 2020, the State Council Information Office held press conferences, briefings field 163; central departments and provincial press conferences were held 1003 games, 2060 games were held briefings, group interviews, reporters Sharon and other types of release 1069 field activities, field 526.State Council Information Office, the central and provincial departments held a total of three levels of press events 4721 games.Ministry of Foreign Affairs, Ministry of Defense, the National Development and Reform Commission, Ministry of Education and other 34 departments to establish and implement a better regular news release system.Ministry of Foreign Affairs, the National Development and Reform Commission, Ministry of Education, the Ministry of Industry and Information Technology and other 20 departments to complete the "4 · 2 · 1 + N" mode press release job requirements.In 2020, team building, spokesman of constantly reinforce.By the end of 2020, the central departments, provincial party committee and government and the Xinjiang Production and Construction Corps have set up a press spokesman, the vast majority held by the department or bureau level cadres, a total of 237.China Securities Regulatory Commission has full-time spokesman.Working conditions guarantee spokesman further strengthen all localities and departments have established a Press Office, News and other news organizations publish and equipped with specialized team spokesman.Beijing, Tianjin, Hebei, Inner Mongolia Autonomous Region announced the provincial party committee and government and relevant provincial units, such as the citys spokesman and press releases list of organizations Contact.50 departments and 25 provinces and organized a system of this press release local business training."As the first spokesman, the main person in charge of the various departments involved throughout the press release, the initiative audible frequency gradually, and actively respond to social concerns.For example, two sessions minister channels, State Council Information Office press conference."Said Zhouqing.For example, the Commerce Department is mainly responsible comrades have on Sino-US economic and trade relations, the white paper "China and the WTO" was published, China-Africa economic and trade cooperation, promote and build "along the way" high-quality development, the first China International Import Expo, a high level of opening-up and other major issues in the mainstream media and foreign sound 11 times, leading interpretation of business policy, authority to respond to social concerns; two of the country to attend the press conference once a comprehensive inventory of commercial work in 2017.According to statistics, 23 departments of the Ministry of Foreign Affairs, the National Development and Reform Commission, Ministry of Education, Science and Technology and other major, attended the State Council Information Office press conference, two of the country press conference and other activities.Press Releases Events authoritative effectiveness of highlights "from the era of traditional media to new media era represented by the Internet, in the form of press releases also need to advance with the times.By 2020, many of our departments and regions beyond the traditional forms of publication, exploring publish in the two micro end of the network platform, some local governments also use vibrato to publish short video, a lot of fans, but also a lot of hits."Professor of Journalism and Communication, Peking University, said Cheng Manli."All localities and departments continue to adapt to changes in our development environment of public opinion, the press release there is honesty, there are innovations."On the Road Zhouqing.Honesty and respect, all localities and departments to actively carry out press releases about the work of the party and national centers, with remarkable results.Most departments and localities in the introduction of major policies in a timely manner interpreted in many ways.Maintain regular communication with the media, the media meet the information needs of.For example, Hebei Province, and actively promote the work of organizing the Winter Olympics theme publicity, the Winter Olympics and the provincial Office jointly issued the "Beijing 2022 Olympic and Paralympic Winter Hebei public information program", various media organizations published at all levels focus on original More than 910 manuscripts."Last year, the disposal of all localities and departments to incidents of press releases and public opinion is more important and timely initiative of, and can continue to publish information in accordance with the progress of work."Said Cheng Manli.New media age, press releases Needs Innovation."Different from the traditional media era news release is subject mainly radio, television, newspapers, media reporters, the current entering everyone is a publisher, everyone has since the era of the media, to the current press release of the new requirements on the mode of discourse need to give full consideration to the needs of different audiences to accept."Sichuan provincial propaganda office responsible person on Road.Last year, Sichuan Province, held to celebrate the 70th anniversary of founding of new China special press conference, press releases not only focus on traditional mainstream media coverage, and make full use of "micro end of the two", live, H5 and other multi-platform, multi-format integration spread, covering online seamless publicity momentum in the net.A total of more than 2000 published articles, the network reported that more than 300,000, the amount of the spread of the whole network within 24 hours, more than 10 million times.In 2020, in the context of the new media era of rapid development, all localities and departments to work on the press release was innovative, active use of new media platforms official release of authoritative information and build a good social governance bridges on the network.The new national health-government media committee has been fully settled in the Chinese Internet users gather, higher activity of 27 new media, covering almost know, vibrato, deft and other Chinese Internet users gather news and information, knowledge sharing, audio, broadcasting, short video and other platforms.With these new media publishing platform - government, on the one hand with the spread news conference content, language and new media, "read a map" and other forms of visual easy-users to accept, secondary spread, spread several times, to further enhance the dissemination conference effect; on the other hand, launched online public activities around major topics of health, universal health science knowledge, timely response to the concerns of the masses, the new interactive media experience, sharing advantages into full play, welcomed by the masses.The Ministry of Education actively make good use of new media education government, construction Ministry of Educations new media, "critical of education" two micro-nine ends propaganda pattern, the year launched 27 series of topics, total contributions of more than 9800, the amount of reading nearly 200 million; at the same time to "critical of education" as the core, vigorously implement the "Spark Program" to create one hundred new media backbone of the government in the education system, relying on thousands of units, radiation ten thousand platform to form a new alliance of media education have had together, have joint there is movement spread a new pattern."We are also active and innovative forms of publication, the conversion language style, using graphic combination, said the news, draw focus etc., integrated use of aerial photography, drawing a long, big picture, a motion picture, video, H5 and other forms of influence to enhance the dissemination of.Settled vibrato, deft short video platform to carry out propaganda, launched Ill give teacher than a heart and other video challenge during Teachers Day activities, events video playback volume reached 2.2 billion."The Ministry of Education official said the Information Office.All localities and departments to further enhance the ability to publish news 2020 press release, there are some need for improvement.Press release their binding force needs to be further enhanced, for emphasis and level of work are quite different press releases.When the hot issues of major emergencies occur, some sectors and localities can not publish the information in strict accordance with the requirements within the prescribed time limit, release needs to be improved."It should be said, there is room for improvement news release departments all over the country, especially to determine public opinion on the new media environment, the ability to adapt and guide the need to improve on some different opinions, challenging the ability to respond to the need to issue topic improve."Zhouqing representation."At present, the overall pattern of mass media presents science and technology, intelligence, personalization, instant Feature, we will follow the all-media publishing, scientific management, serving the people principle, the use of newspapers, television, radio, microblogging, WeChat client, such as multiple platforms, the timely release for the hot key issues of information, answer questions concern to the masses, to create a cluster release with the fragmentation published unity of release mechanism, promote the sharing of information resources to meet the knowledge of different audiences right."Talking about how to do next press release, the Sichuan provincial propaganda office officials said.Cheng Manli hope, spokesman cope with ultra-high speed, the development of ultra-low latency, large-capacity 5G and other cutting-edge technology to maintain attention, to try to form as early as possible to use these tools to enrich press releases, enhance the effect; the governments press release to the social further convergence of media, the role of social media use, comprehensive dialogue to enhance audience awareness and consciousness.In addition, all localities and departments should change the past, "I say you listen to" one-way mode, to better integrate the online audience of public opinion and concerns, change "I said, you listen" to "You asked me answer"; To the audience segmentation positioning precision of the spread, take the audience categories and levels, targeted dissemination."Spokesman can not have the concept of I posted is over, things will end up, the press release is a public opinion guidance, spokesman just speak, we must also be concerned about the effect of landing information, to receive information on the audience after attitude, response and even rebound, there is a full understanding grasp.If there is a rebound is necessary and timely answering questions, guiding public opinion."Said Cheng Manli.